Search Engine Ranking Optimizer, Cloaking SoftwareThe software first begins by determining the IP add of the visitor. Humans get to see the normal site. Search engine spiders see dynamically generated keyword rich pages of non real content. When these spiders request a page from your site, the software constructs a special page that contains information specifically designed for that search engine's page ranking algorithm. The intent of e software is to fool the search engine into thinking that their page should have the best possible ranking.