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Dynamic Banner Administration
Dynamic Banner Administration
By Wayne Berry
Many sites that are content specific depend on banner advertisement for revenue. Such is the case for 15 Seconds. A banner is displayed at the top of the page for every page viewed. Clients usually buy a set number of banner impressions and these impressions are rotated amongst all the clients over a period of time. In order to do this there must be a dynamic quality to the banners. In other words, the banner to display is not determined until that page is requested.
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Many sites that are content specific depend on banner advertisement for revenue. Such is the case for 15 Seconds. A banner is displayed at the top of the page for every page viewed. Clients usually buy a set number of banner impressions and these impressions are rotated amongst all the clients over a period of time. In order to do this there must be a dynamic quality to the banners. In other words, the banner to display is not determined until that page is requested.
Read more.....
- Price: Free
- Updated: 10/12/03
- Visits: 27