AgentWebRankingMarketing experts agree that your web site must be listed within the top 20 listings (or the first two pages) of a search engine in order to pull a substantial amount of traffic. The question is how do you design your web site so that it moves up to or near top spot and how to monitor your search engine placement? Simply submitting your web site to hundreds of search engines will not generate any kind of traffic if its position is dead last.